Guide to Building a Brand for Your Non-profit

Posted by Kim Karagosian on May 11, 2016 2:33:55 PM

Branding is more than a logo 

As you think about your organization’s brand, you must analyze and understand your organization’s purpose, target audience, and how you want to be perceived.

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Topics: branding, red chair communications

Improving Student Membership Offerings

Posted by AH on Mar 9, 2016 2:05:00 PM

In the past, The Wound, Ostomy, and Continence Nurses Society™ (WOCN®) student member type did not include those attending a WOC accredited program. The issue led to a decrease in student membership until a new bylaw amendment was passed allowing any individual who is a full-time student aiming to become a registered nurse to join the organization.

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Topics: Growth, red chair communications, Retention, video

Increase Public Awareness with Digital Media and Advertising

Posted by AH on Jan 13, 2016 12:55:00 PM

A combination of digital media and advertising can help an association raise awareness about its mission and vision, as well as increase interest for prospective members. The key is an authentic, driven focus.

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Topics: Marketing, red chair communications, video

Style Gone Wild: Turning a New Design Style Into a Brand

Posted by AH on Dec 28, 2015 11:27:00 AM

Researching new and trendy styles is what any designer or agency will do on a daily basis. It is the easiest way to catch up with the rest of the creative world while keeping designs up-to-date. Sometimes clients like to play it safe with their current design because what they have is working, so why change it? These are the certain types of problems agencies have to deal with when trying to go in a new direction or refreshing current ideas.

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Topics: branding, red chair communications, Design