A combination of digital media and advertising can help an association raise awareness about its mission and vision, as well as increase interest for prospective members. The key is an authentic, driven focus.
The National Association of Professional Pet Sitters (NAPPS) was looking to establish new relationships with writers and editors of both trade/industry and consumer-facing publications. Additionally, the association wanted to reach a wider audience, continuing to promote the in-home pet care industry and position itself as the leading organization for professional pet sitters.
The Licensing Executives Society (LES) had a suite of outdated and inconsistent membership marketing materials. This suite included an unorganized website with incorrect pricing, repetitive information, and little focus on the fundamental core values of the association.
NADCA, the HVAC Inspection, Maintenance and Restoration Association, had published its member magazine, DucTales, for years. The magazine was also a valuable source of advertising and non-dues revenue for the association. However, over time the content had lost focus and the publication’s popularity with members waned.