Increase Public Awareness with Digital Media and Advertising

Posted by AH on Jan 13, 2016 12:55:00 PM

A combination of digital media and advertising can help an association raise awareness about its mission and vision, as well as increase interest for prospective members. The key is an authentic, driven focus.

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Topics: Marketing, red chair communications, video

Integrating Communications to Increase Reach and Engagement

Posted by AH on Nov 30, 2015 2:08:57 PM

The National Association of Professional Pet Sitters (NAPPS) was looking to establish new relationships with writers and editors of both trade/industry and consumer-facing publications. Additionally, the association wanted to reach a wider audience, continuing to promote the in-home pet care industry and position itself as the leading organization for professional pet sitters.

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Topics: Marketing, red chair communications, Public Relations

Create Success For Your Membership Marketing with a Creative Suite

Posted by AH on Oct 28, 2015 11:44:17 AM

The Licensing Executives Society (LES) had a suite of outdated and inconsistent membership marketing materials. This suite included an unorganized website with incorrect pricing, repetitive information, and little focus on the fundamental core values of the association.

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Topics: Marketing, Growth, branding, red chair communications, Design

Bumping Up Content Strategy to Establish Authority

Posted by AH on Oct 26, 2015 12:18:00 PM

NADCA, the HVAC Inspection, Maintenance and Restoration Association, had published its member magazine, DucTales, for years. The magazine was also a valuable source of advertising and non-dues revenue for the association. However, over time the content had lost focus and the publication’s popularity with members waned.

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Topics: Marketing, red chair communications, Content