Researching new and trendy styles is what any designer or agency will do on a daily basis. It is the easiest way to catch up with the rest of the creative world while keeping designs up-to-date. Sometimes clients like to play it safe with their current design because what they have is working, so why change it? These are the certain types of problems agencies have to deal with when trying to go in a new direction or refreshing current ideas.
The National Association of Professional Organizers (NAPO) had an overextended budget for the last two years. While the board was focused on controlling expenses and working toward a balanced budget, members and volunteers were unclear on why their requests for more expensive online tools, speakers, and events were being rejected.
The Licensing Executives Society (LES) had a suite of outdated and inconsistent membership marketing materials. This suite included an unorganized website with incorrect pricing, repetitive information, and little focus on the fundamental core values of the association.
by Justin Fennelly, Senior Graphic Designer & Technology Specialist