Guide to Building a Brand for Your Non-profit

Posted by Kim Karagosian on May 11, 2016 2:33:55 PM

Branding is more than a logo 

As you think about your organization’s brand, you must analyze and understand your organization’s purpose, target audience, and how you want to be perceived.

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Topics: branding, red chair communications

Style Gone Wild: Turning a New Design Style Into a Brand

Posted by AH on Dec 28, 2015 11:27:00 AM

Researching new and trendy styles is what any designer or agency will do on a daily basis. It is the easiest way to catch up with the rest of the creative world while keeping designs up-to-date. Sometimes clients like to play it safe with their current design because what they have is working, so why change it? These are the certain types of problems agencies have to deal with when trying to go in a new direction or refreshing current ideas.

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Topics: branding, red chair communications, Design

Spotlight on Associations and Awareness Weeks

Posted by AH on Dec 7, 2015 12:11:38 PM

Throughout a single calendar year, individuals and organizations alike support a variety of initiatives to draw attention and encourage action about a specific cause or issue. Similarly, many associations celebrate awareness weeks based on the occupations and related interests of their members. Through effective promotion of each association’s awareness week, AH’s client partners have engaged members and even expanded their reach beyond just membership.

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Topics: branding, red chair communications

Create Success For Your Membership Marketing with a Creative Suite

Posted by AH on Oct 28, 2015 11:44:17 AM

The Licensing Executives Society (LES) had a suite of outdated and inconsistent membership marketing materials. This suite included an unorganized website with incorrect pricing, repetitive information, and little focus on the fundamental core values of the association.

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Topics: Marketing, Growth, branding, red chair communications, Design