In today’s competitive landscape, commercial supporters have many options for where they place their budgetary priorities and financial resources. Nonprofits find competition in the for profit sector as well as among other like-minded nonprofits.
Because of this, there is always a need to ensure our client partners are one step ahead; proving their value and demonstrating their relevance to industry supporters in a meaningful way. Due to a variety of organizational reasons and market factors, it’s important that an association’s products and services (their assets) are regularly evaluated and assessed for sponsorship potential.
It is possible that certain assets may need to be retired, revamped or replaced depending on current and future states. Through working with AH’s Industry Relations Department (IR), our client partners have been successful at developing new and/or revised opportunities that keep their supporters excited, maintain a strong value proposition and deliver solid ROI metrics.
Download the case study below to learn how two client partner organizations achieved multi-dimensional growth by partnering with the IR department. Their growth was substantial and on-going and might provide inspiration for non-dues revenue streams for your own organization.