What's LOVE Got to Do with It?

Posted by Myriame Dutes on Feb 14, 2019 2:55:13 PM

During a past Greater Philadelphia PCMA (GPPCMA) Chapter Meeting, an unlikely topic was given to meeting professionals. An even more unlikely speaker presented the topic.

Tom Burgoyne, the man behind the Phillie Phanatic and his co-presenter Evan Marcus, talked about, LOVE! Many of you are probably thinking what does love have to do with the business world? How do love and business go hand-in-hand?

Romantic relationship concept as two hearts made of torn crumpled paper on weathered wood as symbol for romance attachment and exchange of feelings and emotions of love.

Well, you may be surprised to learn that many top companies incorporate “love” into their culture and day-to-day business practice. One that we know well is Southwest Airlines Co., and unlike the other major carriers, they have been profitable for over 40 years. Taking into consideration the challenges faced within the airlines industry, Southwest has never filed for bankruptcy, had to lay-off employees or furlough.

To top it off, Southwest is the airline with the fewest complaints according to the Department of Transportation. How are they able to achieve such success? Gary Kelly, CEO of Southwest Airlines believes “Love is part of the fabric at Southwest Airlines. It’s a word that we’re not embarrassed to use about how we feel about the company, our employees and our customers.” With this in mind, Southwest has let their love grow from coast to coast by serving “love bites” on their planes and their employees issue tickets from “Love Machines.” And to make sure you don’t forget it, their stock is listed on the New York Stock Exchange under the ticker symbol “LUV.”

For so long, love has been put in a box as it relates to our personal and intimate relationships, but maybe by implementing love into our business and professional relationships we could experience a real, genuine relationship that naturally results in continued growth and success.   

So you gave it some thought and you want to share the LOVE.

Hipster couple holding heart card on white background

Here are 7 “Pheel the Love! Principles that you can incorporate with your client(s), presented by Burgoyne and Marcus:

Principle #1 – LOVE them FIRST

Principle #2 – MAKE every ENCOUNTER COUNT

Principle #3 – BE COMMITTED to OPERATIONAL EXCELLENCE

Principle #4 – BRIDGE THE DIVIDE BETWEEN YOU & YOUR CUSTOMERS

Principle #5 – PUT THE RIGHT PEOPLE IN the RIGHT POSITIONS

Principle #6 – MAKE it FUN!

Principle #7 – DANCE and BE OPTIMISTIC NO MATTER WHAT THE SCORE