Butler Cooper attended the Mid-Atlantic Society of Association Executives (MASAE) annual meeting in December and summarized the breakout session from Brandon Cavanaugh and Christopher Sanders (CYGRU).
NADCA, the National Air Duct Cleaners Association held a strategic planning session where the board of directors determined that the association’s website needed to be revamped. The board understood how important the website is in marketing NADCA as the recognized global authority on HVAC system cleaning. The board also knew that the current website was very difficult to navigate with information not easily found or completely outdated. The website was not mobile friendly and was not maximizing SEO (search engine optimization). The association was missing out on a huge marketing opportunity.
Individuals visit the National Association of Professional Pet Sitters’ (NAPPS) site daily – whether it be looking for a member in his/her area, or they are interested in the membership benefits, certification, or just simply curious as they never knew such a profession existed!
Executing a content strategy is crucial for driving traffic to your organization's website. View this narrated slide deck to learn why you should have one and how to create it for a successful website.