I recently had the opportunity to attend a webinar hosted by Association Trends, entitled “Strengthening Engagement.” This webinar’s focus was how to create enduring high value relationships with your members, and thereby build your membership through engagement.
Engaging your members is always a topic of discussion. For many organizations, it’s the decision between using a volunteer leader committee, task force model, or providing micro-volunteering opportunities as part of the volunteer buffet. When to use each, and which is best for your organization, are just a few of the questions that need to be answered when deciding which strategy will achieve maximum results.
Without active members to help advance its mission, an association will eventually fade into irrelevance. Similarly, if you only join an association to add a line to your resume, you won’t maximize the potential of your membership experience. Don’t worry – getting involved with your association doesn’t have to mean making a huge time commitment. Whether you recently joined or you’ve been a member for years, you can always contribute at any level.
Sometimes, volunteers do not always willingly volunteer. Sometimes, even the willing volunteers will not be the engaged and motivated volunteers you wish them to be.
As everyone knows, there is no such thing as “free” time. Every moment a volunteer spends with your association is a moment that they are not earning income, spending with family, eating, exercising, or sleeping.
Here are ten tips to help you recruit, engage, and keep volunteers who are willing to give you their time.