A key aspect of any successful meeting or event is sponsorship. The dichotomy of the information age is that while people are readily accessible, it has gotten increasingly hard to make contact. So how can Association Management companies break the barriers that exist, in order to gain the sponsorships that make their events sustainable? This article will attempt to examine those barriers, and provide key tools for helping your association achieve their sponsorship goals.
Some of my colleagues and I had the opportunity to attend the GPPCMA (Greater Philadelphia Chapter of the Professional Convention Management Association) Education Day on September 15 at the Harrah’s Philadelphia Casino and Racetrack and the topic was sponsorship. The first two presentations were interactive with teams answering several questions about building sponsorship and enhancing attendee experience.