It’s that time of year again – preparing for our association’s annual membership renewal campaign. That makes it the ideal time to reassess the content and formatting of our renewal communications. The essential question to consider: are your renewal communications designed for scanners or readers?
Associations are under constant pressure to secure non-dues revenue streams and bring in exhibitors and sponsors to help offset costs of delivering conferences and programs to members. Often, for smaller associations, it’s the executive director or meeting staff that takes on the task of identifying corporate supporters and trying to convince them to purchase a booth or be the reception sponsor. It can be a daunting task to say the least, especially when those association professionals are not necessarily equipped with sales training and experience.
In episode two of Bob's Corner, Bob Waller, Jr., CAE, President & CEO of AH talks about how we maintain positive relationships with our client partner organizations.
I recently attended a webinar entitled, “Engaging Members for Improved Retention Rates,” presented by JP Moery of the Moery Company, through ASAE Learning.