I recently attended a webinar entitled, “Making the First Year Memorable,” presented by Mark Levin, CAE, CSP. It provided many insights into first-year member retention.
Often, you’ll hear association professionals and their boards sharing stories of frustration regarding membership renewal rates.
Does any of this sound familiar to you?
- "We have a revolving door of members. New members in = members out."
- "Members try us out, but they just don’t stay."
- "We put so much time and effort into recruiting new members that we pay less attention to our current members."
Sometimes, volunteers do not always willingly volunteer. Sometimes, even the willing volunteers will not be the engaged and motivated volunteers you wish them to be.
As everyone knows, there is no such thing as “free” time. Every moment a volunteer spends with your association is a moment that they are not earning income, spending with family, eating, exercising, or sleeping.
Here are ten tips to help you recruit, engage, and keep volunteers who are willing to give you their time.