How To: Build a Buyer Persona for Your Non-Profit

Posted by AH on Mar 1, 2016 11:36:00 AM

Buyer personas are a useful tool for any organization looking to increase membership value, marketing tactics and brand awareness. View this narrated slide deck to help walk you through how to build a buyer persona for your non-profit. 

Read More

Topics: Marketing, Growth, red chair communications, Research

Why Market Research Matters for Your Organization

Posted by Amanda Metes on Jul 14, 2015 7:33:00 AM

Do you know your members and prospective members? I mean, really know them? Know their deep wants and desires for your association? Know how they want to communicate?

Read More

Topics: Marketing, red chair communications, Research

Why Your Non-Profit Needs To Build "Buyer" Personas

Posted by Amanda Metes on Jun 4, 2015 12:20:06 PM

Buyer personas are a useful tool for intimately understanding the needs of your members and prospective members. Personas help you laser-focus your marketing efforts.

Read More

Topics: Marketing, red chair communications, Research

Three Free Market Research Ideas — No Fooling!

Posted by Amanda Metes on Apr 1, 2015 12:10:00 PM

To be successful as an organization and grow your membership, it's critically important to understand as much as possible about your current members, target members, and competition. Market research is the process of collecting and analyzing data to help you refine your membership message and value proposition relative to your competition.

Read More

Topics: Marketing, red chair communications, Research