Buyer personas are a useful tool for any organization looking to increase membership value, marketing tactics and brand awareness. View this narrated slide deck to help walk you through how to build a buyer persona for your non-profit.
Do you know your members and prospective members? I mean, really know them? Know their deep wants and desires for your association? Know how they want to communicate?
Buyer personas are a useful tool for intimately understanding the needs of your members and prospective members. Personas help you laser-focus your marketing efforts.
To be successful as an organization and grow your membership, it's critically important to understand as much as possible about your current members, target members, and competition. Market research is the process of collecting and analyzing data to help you refine your membership message and value proposition relative to your competition.