Digital marketing is evolving at a lightning pace, making it difficult for associations and nonprofits to keep up. Adding to this difficulty is the lack of educational opportunities specific to the industry. Often, what’s available focuses too much on theory and not enough on practice. They cram together as many buzzwords and trends as possible, emphasizing theory over practical application.
You may be wondering how you could possibly make an impact for your association in the big sea of social media. Nielsen* tells us that 84% of consumers reported always or sometimes acting based on personal recommendations. That makes you a pretty big fish in the sea of 4 billion.
AH's marketing and creative division Red Chair Communications won several awards for their work over the last year. The awards honor six different AH client partners as well as AH and include videos, event marketing, membership marketing, creative materials, digital marketing efforts and internal communications. These awards include the HERMES Creative Awards and the Communicator Awards.
The best part? We submitted for seven awards and walked away with seven awards! AH really cleaned house! All of the winners are listed below:
Associations and societies are always looking to enhance how they communicate with current and potential members. Email automation not only can improve an association’s bottom line, but can also streamline workflows and processes of the membership and marketing teams. According to Epsilon Email, automated email messages average 70.5 percent higher open rates and 152 percent higher click-through rates than “business as usual” marketing messages.