A key aspect of any successful meeting or event is sponsorship. The dichotomy of the information age is that while people are readily accessible, it has gotten increasingly hard to make contact. So how can Association Management companies break the barriers that exist, in order to gain the sponsorships that make their events sustainable? This article will attempt to examine those barriers, and provide key tools for helping your association achieve their sponsorship goals.
Some of my colleagues and I had the opportunity to attend the GPPCMA (Greater Philadelphia Chapter of the Professional Convention Management Association) Education Day on September 15 at the Harrah’s Philadelphia Casino and Racetrack and the topic was sponsorship. The first two presentations were interactive with teams answering several questions about building sponsorship and enhancing attendee experience.
In this edition of "Where in the World is Mike Dwyer" Mike travels to a few client partner board meetings and discusses strategic planning, non-dues revenue trends and cybersecurity.
Cold calls aren’t only for salespeople. Everyone has been in a situation where you have to contact someone new, personally or professionally, and don’t want to pick up the phone. Let’s admit it; cold calls are scary, and it’s easier to email, text, or direct message than actually call someone. The problem with these non-verbal approaches is twofold:
Topics: non-dues revenue