Associations and societies are always looking to enhance how they communicate with current and potential members. Email automation not only can improve an association’s bottom line, but can also streamline workflows and processes of the membership and marketing teams. According to Epsilon Email, automated email messages average 70.5 percent higher open rates and 152 percent higher click-through rates than “business as usual” marketing messages.
I recently attended a webinar entitled, “Engaging Members for Improved Retention Rates,” presented by JP Moery of the Moery Company, through ASAE Learning.
MASAE’s 2017 Mid-Year Conference, entitled “Associations 2030,” inspired association professionals to examine not only the current best practices in association management, but also what best practices might exist in the future.
I recently attended a webinar that focused on social media analytics and it surprised me by confirming what I believed to be my “mid-40s” perspective on social media and corporate messaging.