Society For Biomaterials Gains 19 New Members in 21 Days Using One Digital Tactic

Posted by AH on Mar 8, 2018 3:55:28 PM

Associations and societies are always looking to enhance how they communicate with current and potential members. Email automation not only can improve an association’s bottom line, but can also streamline workflows and processes of the membership and marketing teams. According to Epsilon Email, automated email messages average 70.5 percent higher open rates and 152 percent higher click-through rates than “business as usual” marketing messages.

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Topics: Growth, Membership, red chair communications, digital marketing

Member Retention Requires Solid Member Engagement Efforts

Posted by Holly French on Jan 30, 2018 1:45:48 PM

I recently attended a webinar entitled, “Engaging Members for Improved Retention Rates,” presented by JP Moery of the Moery Company, through ASAE Learning.

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Topics: Association Management, Membership, Retention

A Shared, Cord-cutting Economy is the Way of the Association Future

Posted by Jessica Ercolino on Jul 18, 2017 2:13:35 PM

MASAE’s 2017 Mid-Year Conference, entitled “Associations 2030,” inspired association professionals to examine not only the current best practices in association management, but also what best practices might exist in the future.

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Topics: Association Management, Membership, Trends

3 Lessons in Social Media Communications for Your Membership

Posted by Kahra Buss on May 10, 2017 10:58:44 AM

I recently attended a webinar that focused on social media analytics and it surprised me by confirming what I believed to be my “mid-40s” perspective on social media and corporate messaging.

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Topics: social media, Membership