I recently attended a webinar that focused on social media analytics and it surprised me by confirming what I believed to be my “mid-40s” perspective on social media and corporate messaging.
I recently attended a webinar entitled, “Making the First Year Memorable,” presented by Mark Levin, CAE, CSP. It provided many insights into first-year member retention.
I recently found myself searching the Internet for inspiration to refresh our Membership Renewal Communication. I found a website called Wild Apricot (www.wildapricot.org) with an article titled “8 Tips for Improving Membership Renewal Letters and Emails”. Renewal communications provide the opportunity to speak directly to our member, and since retaining members and keeping them active and engaged is critical - it might just be the most important communications piece you’ll send this year.
A recent passion that continues to grow in my association management career is determining the most efficient method of conveying the value associated with creating a “culture of foresight” within association Boards, Memberships, and even the privately held member businesses. In order to create this culture, it is first important to understand the term foresight as it relates to trends-watching.