3 Lessons in Social Media Communications for Your Membership

Posted by Kahra Buss on May 10, 2017 10:58:44 AM

I recently attended a webinar that focused on social media analytics and it surprised me by confirming what I believed to be my “mid-40s” perspective on social media and corporate messaging.

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Topics: social media, Membership

Making the First Year Memorable

Posted by Kahra Buss on Apr 18, 2017 4:18:54 PM

I recently attended a webinar entitled, “Making the First Year Memorable,” presented by Mark Levin, CAE, CSP. It provided many insights into first-year member retention.

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Topics: Association Management, Membership, Retention

Membership Renewal Communication

Posted by Holly French on Mar 23, 2017 4:31:28 PM

I recently found myself searching the Internet for inspiration to refresh our Membership Renewal Communication. I found a website called Wild Apricot (www.wildapricot.org) with an article titled “8 Tips for Improving Membership Renewal Letters and Emails”. Renewal communications provide the opportunity to speak directly to our member, and since retaining members and keeping them active and engaged is critical - it might just be the most important communications piece you’ll send this year.

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Topics: Membership

Continuing the Quest to Create a Culture of Foresight

Posted by Sue Pine on Jan 31, 2017 2:41:49 PM

A recent passion that continues to grow in my association management career is determining the most efficient method of conveying the value associated with creating a “culture of foresight” within association Boards, Memberships, and even the privately held member businesses. In order to create this culture, it is first important to understand the term foresight as it relates to trends-watching.

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Topics: ASAE Certificate, strategic planning, Membership, Governance