Turning Members Into Association Ambassadors

Posted by Reta Feldman on Sep 19, 2019 12:07:42 PM

Every association has the task of figuring out the best way to attract and retain members. Do you invest in external resources to create and execute a marketing plan, or do you have the internal resources to reach the same goals?

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Topics: Membership

Effective Way to Help Volunteers Grow Association Membership and Sponsorship

Posted by Dana Groves on Jul 24, 2019 9:26:35 AM

Sponsorship support is often the result of the relationships that are forged among leaders and participants within a specific industry or community. 

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Topics: Membership, non-dues revenue, Design

Are You Writing Renewal Communications for Readers or Scanners?

Posted by Holly French on Feb 28, 2019 1:51:00 PM

It’s that time of year again – preparing for our association’s annual membership renewal campaign. That makes it the ideal time to reassess the content and formatting of our renewal communications. The essential question to consider: are your renewal communications designed for scanners or readers?

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Topics: Membership, Content, Retention

Is Your Welcome Email Powerful?

Posted by Holly French on Jul 11, 2018 9:13:20 AM

When was the last time you thought about the Welcome email your Association sends to new members? Do you know if the information is still relevant? Do you send a quick casual message and move on?  Or have you crafted a powerful, personal message welcoming your new members into your Association family? 

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Topics: customer service, Membership