Every association has the task of figuring out the best way to attract and retain members. Do you invest in external resources to create and execute a marketing plan, or do you have the internal resources to reach the same goals?
Sponsorship support is often the result of the relationships that are forged among leaders and participants within a specific industry or community.
It’s that time of year again – preparing for our association’s annual membership renewal campaign. That makes it the ideal time to reassess the content and formatting of our renewal communications. The essential question to consider: are your renewal communications designed for scanners or readers?
When was the last time you thought about the Welcome email your Association sends to new members? Do you know if the information is still relevant? Do you send a quick casual message and move on? Or have you crafted a powerful, personal message welcoming your new members into your Association family?