It’s that time of year again – preparing for our association’s annual membership renewal campaign. That makes it the ideal time to reassess the content and formatting of our renewal communications. The essential question to consider: are your renewal communications designed for scanners or readers?
When was the last time you thought about the Welcome email your Association sends to new members? Do you know if the information is still relevant? Do you send a quick casual message and move on? Or have you crafted a powerful, personal message welcoming your new members into your Association family?
Associations and societies are always looking to enhance how they communicate with current and potential members. Email automation not only can improve an association’s bottom line, but can also streamline workflows and processes of the membership and marketing teams. According to Epsilon Email, automated email messages average 70.5 percent higher open rates and 152 percent higher click-through rates than “business as usual” marketing messages.
I recently attended a webinar entitled, “Engaging Members for Improved Retention Rates,” presented by JP Moery of the Moery Company, through ASAE Learning.