When you have a content-rich conference program, slicing and dicing information under different topic themes will result in open-friendly emails. Pair that content with concise and engaging subject lines and you will significantly boost opens, clicks, and shares.
Creating Rolodex-inspired micro-volunteer opportunities
When it comes to volunteers, some folks shine by doing the heavy lifting of organizing and project management. Others make a similar impact just by opening up their phone directory. You likely know the players in your organization who seem to know everyone in the business. Futurist Malcolm Gladwell calls these people Connectors. When asked to do a small and specific task to support their association, Connectors will happily place a call or tap out a text to someone they know. With very little effort from the member, a valuable connection is made and you’ve onboarded another volunteer.
Tie-down. Pre-con. Button-up. It’s the final meeting conducted to ensure that BEOs are updated, security briefed, and travel details finalized. That used to be enough to ensure a safe and successful meeting. Trouble simply wasn’t anticipated or invited. Sadly, the new world order no longer allows passivity. Current headlines tell us that the unthinkable is a tweet, viral video or act of violence away.
Recently, I had the pleasure of attending the Mid-Atlantic Society of Association Executives (MASAE) 2017 Annual Meeting. Lowell Aplebaum, CAE the CEO of Next Connextion delivered an engaging and interactive keynote on the power of conversations and innovative networking opportunities for association conferences.