Building a Successful Digital Marketing Strategy for Your Association

Posted by Jon Kinsella on Oct 14, 2019 11:36:55 AM

Digital marketing is evolving at a lightning pace, making it difficult for associations and nonprofits to keep up. Adding to this difficulty is the lack of educational opportunities specific to the industry. Often, what’s available focuses too much on theory and not enough on practice. They cram together as many buzzwords and trends as possible, emphasizing theory over practical application.

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Topics: Marketing, social media, red chair communications, digital marketing

3 Ways Members Can Advance Their Association Online

Posted by Jeannie Cekala on Apr 8, 2019 1:52:28 PM

You may be wondering how you could possibly make an impact for your association in the big sea of social media. Nielsen* tells us that 84% of consumers reported always or sometimes acting based on personal recommendations. That makes you a pretty big fish in the sea of 4 billion.

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Topics: Marketing, social media, red chair communications, digital marketing

Who Do You Know?

Posted by Beth Mauro on Aug 14, 2018 11:57:50 AM

Creating Rolodex-inspired micro-volunteer opportunities

When it comes to volunteers, some folks shine by doing the heavy lifting of organizing and project management. Others make a similar impact just by opening up their phone directory. You likely know the players in your organization who seem to know everyone in the business. Futurist Malcolm Gladwell calls these people Connectors. When asked to do a small and specific task to support their association, Connectors will happily place a call or tap out a text to someone they know. With very little effort from the member, a valuable connection is made and you’ve onboarded another volunteer.

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Topics: Marketing, Growth, strategic planning, Content, meeting management

Tips for Avoiding Copyright & Trademark Infringement

Posted by Brian Flynn on Jun 25, 2018 11:53:00 AM

At AH, the associations we work with are extremely important to us. We take copyright and trademark infringement seriously to protect our associations and their members. Our associations’ members pay their dues and meet membership requirements earning them the right to promote their affiliation with the association and in many cases display the association’s logo.

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Topics: Marketing, branding