Who Do You Know?

Posted by Beth Mauro on Aug 14, 2018 11:57:50 AM

Creating Rolodex-inspired micro-volunteer opportunities

When it comes to volunteers, some folks shine by doing the heavy lifting of organizing and project management. Others make a similar impact just by opening up their phone directory. You likely know the players in your organization who seem to know everyone in the business. Futurist Malcolm Gladwell calls these people Connectors. When asked to do a small and specific task to support their association, Connectors will happily place a call or tap out a text to someone they know. With very little effort from the member, a valuable connection is made and you’ve onboarded another volunteer.

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Topics: meeting management, Content, strategic planning, Marketing, Growth

Tips for Avoiding Copyright & Trademark Infringement

Posted by Brian Flynn on Jun 25, 2018 11:53:00 AM

At AH, the associations we work with are extremely important to us. We take copyright and trademark infringement seriously to protect our associations and their members. Our associations’ members pay their dues and meet membership requirements earning them the right to promote their affiliation with the association and in many cases display the association’s logo.

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Topics: branding, Marketing

Award Winning Associations are our Specialty

Posted by AH on May 11, 2018 11:23:49 AM

AH's marketing and creative division Red Chair Communications won several awards for their work over the last year. The awards honor six different AH client partners as well as AH and include videos, event marketing, membership marketing, creative materials, digital marketing efforts and internal communications. These awards include the HERMES Creative Awards and the Communicator Awards

The best part? We submitted for seven awards and walked away with seven awards! AH really cleaned house! All of the winners are listed below:

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Topics: digital marketing, video, Design, red chair communications, social media, Marketing

Digital Transformation: Fueling innovation for associations

Posted by Jean-Paul (JP) Guilbault on Nov 21, 2017 9:30:19 AM

Digital transformation is an evolving reality, and organizations continue to make extensive investments in new digital technologies. The advances in computational capabilities forecasted by Gordon Moore over 50 years ago are the primary engine. Gordon’s prediction sparked innovation and development, and it laid a fertile foundation from which modern technology springs, including the broad rise of digitization and personalization.

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Topics: digital marketing, red chair communications, Marketing, innovation