Digital Transformation: Fueling innovation for associations

Posted by Jean-Paul (JP) Guilbault on Nov 21, 2017 9:30:19 AM

Digital transformation is an evolving reality, and organizations continue to make extensive investments in new digital technologies. The advances in computational capabilities forecasted by Gordon Moore over 50 years ago are the primary engine. Gordon’s prediction sparked innovation and development, and it laid a fertile foundation from which modern technology springs, including the broad rise of digitization and personalization.

Read More

Topics: Marketing, innovation, red chair communications, digital marketing

Protecting your Members’ Data: Cybersecurity Issues for Associations and Your Members

Posted by Butler Cooper on Feb 15, 2017 2:48:52 PM

Butler Cooper attended the Mid-Atlantic Society of Association Executives (MASAE) annual meeting in December and summarized the breakout session from Brandon Cavanaugh and Christopher Sanders (CYGRU).

Read More

Topics: ASAE Certificate, innovation, technology, website

Ready, Set, Change! Change Management for Associations

Posted by Kelly Mariotti, JD, CPA on Aug 9, 2016 4:26:23 PM

I had the privilege of participating recently in a webinar presented by the Mid-Atlantic Society of Association Executives (MASAE), an organization in which AH and many of our Account Executives actively participate. The presenter, Dr. Drum McNaughton, a strategy and change management expert, built his presentation around the premise that not only is change inevitable, but a necessary feature of modern, successful businesses, whether in the public or private sector. 

Read More

Topics: innovation

Drive Traffic to Your Event or Nonprofit with…Pokémon?

Posted by Karli Horn on Jul 12, 2016 2:32:59 PM

It’s true. Pokémon is back.

The craze that took over North America back in the late ‘90s has come back with a vengeance in the form of a mobile app. Pokémon GO is a new game (that you have probably heard of if you’re alive) where players physically travel to different places to catch their Pokémon.

Read More

Topics: innovation, technology, Trends