Creating Custom Branding Opportunities for Sponsors Using the Conference Venue

Posted by Karli Horn on Apr 16, 2019 3:55:55 PM

Offering unique branding opportunities to exhibitors and sponsors is something that all associations should strive to accomplish with their conferences. One way to do this is to use the physical space available in the conference venue.

The American Transplant Congress (ATC), an AH client partner, creates more brand awareness options for their supporters, following the trend of using the meeting space, by getting creative with the venue.

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Topics: branding, front row meetings & events

Segment Meeting Messaging to Hit Your Mark

Posted by Beth Mauro on Oct 11, 2018 9:27:46 AM

When you have a content-rich conference program, slicing and dicing information under different topic themes will result in open-friendly emails. Pair that content with concise and engaging subject lines and you will significantly boost opens, clicks, and shares.

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Topics: front row meetings & events, meeting management

Meeting Planning When the Unexpected is the New Norm

Posted by Beth Mauro on Feb 6, 2018 3:13:52 PM

Tie-down. Pre-con. Button-up. It’s the final meeting conducted to ensure that BEOs are updated, security briefed, and travel details finalized. That used to be enough to ensure a safe and successful meeting. Trouble simply wasn’t anticipated or invited. Sadly, the new world order no longer allows passivity. Current headlines tell us that the unthinkable is a tweet, viral video or act of violence away.

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Topics: front row meetings & events, meeting management

Helping Members Get the Most Out of Networking Experiences

Posted by Kristy Cohen on Jan 25, 2018 3:26:18 PM

Recently, I had the pleasure of attending the Mid-Atlantic Society of Association Executives (MASAE) 2017 Annual Meeting. Lowell Aplebaum, CAE the CEO of Next Connextion delivered an engaging and interactive keynote on the power of conversations and innovative networking opportunities for association conferences.

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Topics: Association Management, front row meetings & events, meeting management