When you have a content-rich conference program, slicing and dicing information under different topic themes will result in open-friendly emails. Pair that content with concise and engaging subject lines and you will significantly boost opens, clicks, and shares.
Tie-down. Pre-con. Button-up. It’s the final meeting conducted to ensure that BEOs are updated, security briefed, and travel details finalized. That used to be enough to ensure a safe and successful meeting. Trouble simply wasn’t anticipated or invited. Sadly, the new world order no longer allows passivity. Current headlines tell us that the unthinkable is a tweet, viral video or act of violence away.
Recently, I had the pleasure of attending the Mid-Atlantic Society of Association Executives (MASAE) 2017 Annual Meeting. Lowell Aplebaum, CAE the CEO of Next Connextion delivered an engaging and interactive keynote on the power of conversations and innovative networking opportunities for association conferences.