The AH MarCom team loves to have fun and strives to tie everything they do to trending topics or timely events. Of course there is no better time than the holidays to give gifts to its readers! Here are 12 (plus!) tips that will help you ensure that your marketing and communications strategies are “merry and bright” all year long.
NADCA, the National Air Duct Cleaners Association held a strategic planning session where the board of directors determined that the association’s website needed to be revamped. The board understood how important the website is in marketing NADCA as the recognized global authority on HVAC system cleaning. The board also knew that the current website was very difficult to navigate with information not easily found or completely outdated. The website was not mobile friendly and was not maximizing SEO (search engine optimization). The association was missing out on a huge marketing opportunity.
September is Baby Safety Month, sponsored annually by AH client partner, the Juvenile Products Manufacturers Association (JPMA). This month-long event increases consumer awareness of safety issues and the safe selection and use of baby products. Whether you are a retailer, manufacturer, industry partner, doctor’s office, or playgroup, you are in a wonderful position to spread the word to parents and caregivers about baby safety throughout Baby Safety Month and all year long.
Baby Safety Month started in 1983 when JPMA initiated “Expectant Mother’s Day.” In 1986, it was extended to a week-long celebration, until 1991, when JPMA sponsored the first “Baby Safety Awareness Month.” Since then, every September has been designated as Baby Safety Month.
When working with a graphic designer, it can be hard to speak their language while also portraying your vision in a clear way. Understanding the difference between a web image versus a print image, graphic formats and what format will work best for your medium, and just knowing the terms in general are all pretty important for being able to clearly communicate with a graphic designer.