3 Rules for Free Content

Posted by Sarah Black on Dec 27, 2016 11:00:00 AM

Beware selling out your organization or compromising the value of your communications

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Topics: Marketing, Association Management, red chair communications, Content, ah, content management

HOW TO: Develop a Content Calendar for Your Non-profit [Free Template]

Posted by AH on Jun 21, 2016 3:34:09 PM

Creating an effective content calendar can be a challenge for any nonprofit. 

In the book, Content Rules, authors Ann Handley of MarketingProfs and C.C. Chapman break down a method for producing a basic editorial calendar to help organization's plan out the publication of its content.

The image below illustrates effective content development methods to attract your nonprofit's audience. Fill out the form at the bottom of the page to get the calendar template that goes with it!

AH-16-Content-Calendar-3.jpg

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Topics: Marketing, red chair communications, Content

How to Develop a Style Guide for Your Non-profit

Posted by Sarah Black on May 26, 2016 12:32:50 PM

Does your non-profit organization have a Board of Directors, or a board of directors? A Chairman, chairman, or Chairperson? Have you read through your program materials noting a cornucopia of a.m., am, and AM next to session times? It’s time to stop the madness!

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Topics: red chair communications, Content

5 Things We’re Doing with Content This Year

Posted by Sarah Black on Mar 3, 2016 1:22:28 PM

1. Defining purpose.

Association publications wear one of two hats: member benefit, or industry voice. While some outlets successfully combine these concepts (think LinkedIn posts), newsletters and other association publications need to identify a purpose and ensure that their content really sticks to it.

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Topics: Marketing, red chair communications, Content

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