3 Rules for Free Content

Posted by Sarah Black on Dec 27, 2016 11:00:00 AM

Beware selling out your organization or compromising the value of your communications

Read More

Topics: Marketing, Association Management, red chair communications, Content

How to Make an Infographic [vlog]

Posted by AH on Dec 1, 2016 12:18:46 PM

Do you know how to make an infographic? Are you even sure where to begin? Our AH MarCom team are pros when it comes to designing and composting the perfect infographic for whatever message (or messages!) you want to share with your audiences. Check out how our team gets it done!

Read More

Topics: red chair communications, Content, video

HOW TO: Develop a Content Calendar for Your Non-profit [Free Template]

Posted by AH on Jun 21, 2016 3:34:09 PM

Creating an effective content calendar can be a challenge for any nonprofit. 

In the book, Content Rules, authors Ann Handley of MarketingProfs and C.C. Chapman break down a method for producing a basic editorial calendar to help organization's plan out the publication of its content.

The image below illustrates effective content development methods to attract your nonprofit's audience. Fill out the form at the bottom of the page to get the calendar template that goes with it!

AH-16-Content-Calendar-3.jpg

Read More

Topics: Marketing, red chair communications, Content

How to Develop a Style Guide for Your Non-profit

Posted by Sarah Black on May 26, 2016 12:32:50 PM

Does your non-profit organization have a Board of Directors, or a board of directors? A Chairman, chairman, or Chairperson? Have you read through your program materials noting a cornucopia of a.m., am, and AM next to session times? It’s time to stop the madness!

Read More

Topics: red chair communications, Content