Are You Writing Renewal Communications for Readers or Scanners?

Posted by Holly French on Feb 28, 2019 1:51:00 PM

It’s that time of year again – preparing for our association’s annual membership renewal campaign. That makes it the ideal time to reassess the content and formatting of our renewal communications. The essential question to consider: are your renewal communications designed for scanners or readers?

Read More

Topics: Membership, Content, Retention

Who Do You Know?

Posted by Beth Mauro on Aug 14, 2018 11:57:50 AM

Creating Rolodex-inspired micro-volunteer opportunities

When it comes to volunteers, some folks shine by doing the heavy lifting of organizing and project management. Others make a similar impact just by opening up their phone directory. You likely know the players in your organization who seem to know everyone in the business. Futurist Malcolm Gladwell calls these people Connectors. When asked to do a small and specific task to support their association, Connectors will happily place a call or tap out a text to someone they know. With very little effort from the member, a valuable connection is made and you’ve onboarded another volunteer.

Read More

Topics: Marketing, Growth, strategic planning, Content, meeting management

Create Meaningful Work

Posted by Cynthia Lindsey, CPO on Jul 24, 2018 1:00:00 PM

Is your work meaningful or are you just going along for the ride? I recently experienced the loss of a client and employee all in one fell swoop and felt mad, sad and angry. Why did this impact me so greatly? The loss of a good client and trained employee felt like a failure and created a financial and staffing void.

Read More

Topics: Growth, professional development, Content

[vlog] How a Content Strategy Generates Membership Leads

Posted by AH on Aug 22, 2017 3:26:03 PM

AH client partner the Computer Measurement Group (CMG) gave the AH MarCom team a three-pronged task:

Read More

Topics: Marketing, red chair communications, Content, video, digital marketing