Who Do You Know?

Posted by Beth Mauro on Aug 14, 2018 11:57:50 AM

Creating Rolodex-inspired micro-volunteer opportunities

When it comes to volunteers, some folks shine by doing the heavy lifting of organizing and project management. Others make a similar impact just by opening up their phone directory. You likely know the players in your organization who seem to know everyone in the business. Futurist Malcolm Gladwell calls these people Connectors. When asked to do a small and specific task to support their association, Connectors will happily place a call or tap out a text to someone they know. With very little effort from the member, a valuable connection is made and you’ve onboarded another volunteer.

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Topics: meeting management, Content, strategic planning, Marketing, Growth

Create Meaningful Work

Posted by Cynthia Lindsey, CPO on Jul 24, 2018 1:00:00 PM

Is your work meaningful or are you just going along for the ride? I recently experienced the loss of a client and employee all in one fell swoop and felt mad, sad and angry. Why did this impact me so greatly? The loss of a good client and trained employee felt like a failure and created a financial and staffing void.

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Topics: Growth, professional development, Content

[vlog] How a Content Strategy Generates Membership Leads

Posted by AH on Aug 22, 2017 3:26:03 PM

AH client partner the Computer Measurement Group (CMG) gave the AH MarCom team a three-pronged task:

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Topics: video, digital marketing, Content, Marketing, red chair communications

HOW TO: Create Action-Based Content

Posted by AH on Aug 22, 2017 3:19:07 PM

Download this pre-recorded webinar from Senior MarCom Manager Sarah Black to learn the key steps to creating and measuring content for social and digital channels that drives action from your association and non-profit audience and improves the SEO of your website.

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Topics: digital marketing, Content, red chair communications, Marketing