A key aspect of any successful meeting or event is sponsorship. The dichotomy of the information age is that while people are readily accessible, it has gotten increasingly hard to make contact. So how can Association Management companies break the barriers that exist, in order to gain the sponsorships that make their events sustainable? This article will attempt to examine those barriers, and provide key tools for helping your association achieve their sponsorship goals.
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NADCA, the National Air Duct Cleaners Association held a strategic planning session where the board of directors determined that the association’s website needed to be revamped. The board understood how important the website is in marketing NADCA as the recognized global authority on HVAC system cleaning. The board also knew that the current website was very difficult to navigate with information not easily found or completely outdated. The website was not mobile friendly and was not maximizing SEO (search engine optimization). The association was missing out on a huge marketing opportunity.