Creating Custom Branding Opportunities for Sponsors Using the Conference Venue

Posted by Karli Horn on Apr 16, 2019 3:55:55 PM

Offering unique branding opportunities to exhibitors and sponsors is something that all associations should strive to accomplish with their conferences. One way to do this is to use the physical space available in the conference venue.

The American Transplant Congress (ATC), an AH client partner, creates more brand awareness options for their supporters, following the trend of using the meeting space, by getting creative with the venue.

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Topics: branding, front row meetings & events

Tips for Avoiding Copyright & Trademark Infringement

Posted by Brian Flynn on Jun 25, 2018 11:53:00 AM

At AH, the associations we work with are extremely important to us. We take copyright and trademark infringement seriously to protect our associations and their members. Our associations’ members pay their dues and meet membership requirements earning them the right to promote their affiliation with the association and in many cases display the association’s logo.

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Topics: Marketing, branding

How to Document a Brand

Posted by AH on Oct 19, 2017 2:00:45 PM

how to document a brand

An association is a busy entity with a ton of pressing matters at hand—you have to do everything from engaging on social media to planning an annual conference, and that entails creating scores of emails, exhibitor prospectuses, and more. With so many projects and activities to manage, and so many people involved in each of them, you may neglect to verify that the colors in a program guide align with the logo or to ensure that the voice of the latest membership email is on point.

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Topics: Marketing, branding, red chair communications, Design

On the first day of Christmas, team MarCom gave to me…

Posted by AH MarCom Team on Dec 22, 2016 11:00:00 AM

The AH MarCom team loves to have fun and strives to tie everything they do to trending topics or timely events. Of course there is no better time than the holidays to give gifts to its readers! Here are 12 (plus!) tips that will help you ensure that your marketing and communications strategies are “merry and bright” all year long.

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Topics: Marketing, branding, social media, red chair communications, Design, video, Trends