The AH MarCom team loves to have fun and strives to tie everything they do to trending topics or timely events. Of course there is no better time than the holidays to give gifts to its readers! Here are 12 (plus!) tips that will help you ensure that your marketing and communications strategies are “merry and bright” all year long.
September is Baby Safety Month, sponsored annually by AH client partner, the Juvenile Products Manufacturers Association (JPMA). This month-long event increases consumer awareness of safety issues and the safe selection and use of baby products. Whether you are a retailer, manufacturer, industry partner, doctor’s office, or playgroup, you are in a wonderful position to spread the word to parents and caregivers about baby safety throughout Baby Safety Month and all year long.
Baby Safety Month started in 1983 when JPMA initiated “Expectant Mother’s Day.” In 1986, it was extended to a week-long celebration, until 1991, when JPMA sponsored the first “Baby Safety Awareness Month.” Since then, every September has been designated as Baby Safety Month.
When it comes to your brand, what does your color selection say about your organization? Have you ever thought about how your color choices can affect your brand identity?
Photos have a universal meeting. Photos can be emotive, relatable and influential. Most importantly, photos affect how people perceive a brand. Think about it! Have you been to a website with poor image quality? How did that make you feel? Did you trust that brand after looking at its photos? Photos that are connected to a brand have a tremendous impact on how individuals perceive that organization.
As a non-profit professional, it’s important to know how to take and choose quality images that fit your brand. Whether they’re promotional photos or Instagram posts, the images your organization share play a huge role in brand awareness. In this post, we’ll discuss techniques that will help improve your brand’s photo quality.