At AH, the associations we work with are extremely important to us. We take copyright and trademark infringement seriously to protect our associations and their members. Our associations’ members pay their dues and meet membership requirements earning them the right to promote their affiliation with the association and in many cases display the association’s logo.
An association is a busy entity with a ton of pressing matters at hand—you have to do everything from engaging on social media to planning an annual conference, and that entails creating scores of emails, exhibitor prospectuses, and more. With so many projects and activities to manage, and so many people involved in each of them, you may neglect to verify that the colors in a program guide align with the logo or to ensure that the voice of the latest membership email is on point.
The AH MarCom team loves to have fun and strives to tie everything they do to trending topics or timely events. Of course there is no better time than the holidays to give gifts to its readers! Here are 12 (plus!) tips that will help you ensure that your marketing and communications strategies are “merry and bright” all year long.
September is Baby Safety Month, sponsored annually by AH client partner, the Juvenile Products Manufacturers Association (JPMA). This month-long event increases consumer awareness of safety issues and the safe selection and use of baby products. Whether you are a retailer, manufacturer, industry partner, doctor’s office, or playgroup, you are in a wonderful position to spread the word to parents and caregivers about baby safety throughout Baby Safety Month and all year long.
Baby Safety Month started in 1983 when JPMA initiated “Expectant Mother’s Day.” In 1986, it was extended to a week-long celebration, until 1991, when JPMA sponsored the first “Baby Safety Awareness Month.” Since then, every September has been designated as Baby Safety Month.