The below blog was contributed by Ron Sidman, an advisor and mentor to members of the Juvenile Products Manufacturers Association (JPMA).
A recent passion that continues to grow in my association management career is determining the most efficient method of conveying the value associated with creating a “culture of foresight” within association Boards, Memberships, and even the privately held member businesses. In order to create this culture, it is first important to understand the term foresight as it relates to trends-watching.
Recently, I needed to create a simple business plan for a new service offering. We’ve been developing the offering for months, so I just needed something that would clearly and succinctly outline the plan for leadership.
Have you ever scrolled through your association’s Board page and thought, “a lot of these folks are kind of similar?”