I recently had an opportunity to participate in a training webinar facilitated by Mickie Rops, MAEd, CAE. The session was titled “What About Micro-Credentialing?” and was hosted within the Association Trends educational series.
Butler Cooper attended the Mid-Atlantic Society of Association Executives (MASAE) annual meeting in December and summarized the breakout session from Brandon Cavanaugh and Christopher Sanders (CYGRU).
A recent passion that continues to grow in my association management career is determining the most efficient method of conveying the value associated with creating a “culture of foresight” within association Boards, Memberships, and even the privately held member businesses. In order to create this culture, it is first important to understand the term foresight as it relates to trends-watching.