A recent passion that continues to grow in my association management career is determining the most efficient method of conveying the value associated with creating a “culture of foresight” within association Boards, Memberships, and even the privately held member businesses. In order to create this culture, it is first important to understand the term foresight as it relates to trends-watching.
I recently had the opportunity to attend a webinar hosted by Association Trends, entitled “Strengthening Engagement.” This webinar’s focus was how to create enduring high value relationships with your members, and thereby build your membership through engagement.
A key aspect of any successful meeting or event is sponsorship. The dichotomy of the information age is that while people are readily accessible, it has gotten increasingly hard to make contact. So how can Association Management companies break the barriers that exist, in order to gain the sponsorships that make their events sustainable? This article will attempt to examine those barriers, and provide key tools for helping your association achieve their sponsorship goals.
When an association professional sees the words “mission statement” the first thought that pops in their mind is the section of an association’s bylaws or place on the website that identifies the purpose of the association.