As a Baby Boomer who spent her entire career in the world of membership-based nonprofit association management, you can just imagine the changes that I have experienced during my almost 40-year career. During my self-introduction when delivering any presentation, attendees chuckle when I share that I’m old and “B.C.” – (Before Computer!).
When the title of the meeting is Learnapalooza, you attend the program with anticipation of gaining insight to changes in expectations of how association members want to gather information and learn new material. The two-day program didn’t disappoint. Topics ranged from understanding the changing landscape of today’s learners to dynamic evolution of digitally marketing your educational programs.
At a recent meeting of AMC (Association Management Company) colleagues, I had a chance to deliver a presentation highlighting the new easy to access tools available as a result of the ASAE Foundation’s latest research initiative, ForesightWorks.
Strategic Planning is a key responsibility of every association and non-profit Board. Traditional Strategic Planning exercises effectively allow an association to view what’s on the horizon for the next one to three years. The plan traditionally includes actionable steps to achieve the strategic goals established.