I recently had an opportunity to participate in a training webinar facilitated by Mickie Rops, MAEd, CAE. The session was titled “What About Micro-Credentialing?” and was hosted within the Association Trends educational series.
A recent passion that continues to grow in my association management career is determining the most efficient method of conveying the value associated with creating a “culture of foresight” within association Boards, Memberships, and even the privately held member businesses. In order to create this culture, it is first important to understand the term foresight as it relates to trends-watching.
When an association professional sees the words “mission statement” the first thought that pops in their mind is the section of an association’s bylaws or place on the website that identifies the purpose of the association.
I had an opportunity to attend ASAE’s Springtime Meeting this past April. The keynote speaker, Don Neal, Founder & CEO of 360 Live Media, delivered an awesome presentation. The session title was “What Business Are You Really In?”