I recently read Steve McClatchy’s book, Decide: Work Smarter, Reduce Stress, and Lead by Example. The timing of this book in my own life could not have been better. As an account executive for two non-profit associations, a wife, and mother to three boys, I’ve been contemplating the daily struggle of feeling as though my life is one big to-do list with no end in sight.
We can all likely relate to that feeling of being overwhelmed and out of control when it comes to dealing with the many issues that come our way each day in the association world. Our email inboxes are perpetually being bombarded with items that require action, issues that require decision making and requests that require consideration. This is particularly true for our board presidents and executive directors.
Associations are under constant pressure to secure non-dues revenue streams and bring in exhibitors and sponsors to help offset costs of delivering conferences and programs to members. Often, for smaller associations, it’s the executive director or meeting staff that takes on the task of identifying corporate supporters and trying to convince them to purchase a booth or be the reception sponsor. It can be a daunting task to say the least, especially when those association professionals are not necessarily equipped with sales training and experience.
Recently, I had the pleasure of attending the Mid-Atlantic Society of Association Executives (MASAE) 2017 Annual Meeting. Lowell Aplebaum, CAE the CEO of Next Connextion delivered an engaging and interactive keynote on the power of conversations and innovative networking opportunities for association conferences.