Once upon a time, it was assumed that if you were smart and willing to work hard, you would be successful; everything would fall into place. Intelligence and book-smarts were acknowledged, honored, and nurtured, but people began to realize there’s more to it than just being the brightest person in the room.
You may be wondering how you could possibly make an impact for your association in the big sea of social media. Nielsen* tells us that 84% of consumers reported always or sometimes acting based on personal recommendations. That makes you a pretty big fish in the sea of 4 billion.