How do you feel about answering a ringing phone or opening an email, having no idea what is waiting for you? That phone call could be from a prospective member looking for information, an existing member in need of tech support to access information, an irate consumer looking to vent, or any number of other scenarios. An email could be from an industry professional looking for technical information, a consumer trying to find one of your association members, or even a message from someone seeking another association with a similar acronym.
I recently had the opportunity to participate in a webinar presented by Amanda Kaiser titled “The Stickiest Membership Engagement Programs." Kaiser is a membership engagement specialist who has conducted over 1500 individual membership engagement surveys, and she shares some of the conclusions drawn from these surveys.
It’s that time of year again – preparing for our association’s annual membership renewal campaign. That makes it the ideal time to reassess the content and formatting of our renewal communications. The essential question to consider: are your renewal communications designed for scanners or readers?
I recently attended a webinar entitled “Positive Personal Branding: 18 Email Rules to Accelerate Results” presented by Sue Hershkowitz-Coore through PCMA. Her presentation focused on things to consider when composing a business email – everything from grammar and spelling to the tone of your emails.