Holly French

Recent Posts

Are You Writing Renewal Communications for Readers or Scanners?

Posted by Holly French on Feb 28, 2019 1:51:00 PM

It’s that time of year again – preparing for our association’s annual membership renewal campaign. That makes it the ideal time to reassess the content and formatting of our renewal communications. The essential question to consider: are your renewal communications designed for scanners or readers?

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Topics: Membership, Content, Retention

Wrapping Up Email Etiquette Tips

Posted by Holly French on Dec 19, 2018 10:40:40 AM

I recently attended a webinar entitled “Positive Personal Branding: 18 Email Rules to Accelerate Results” presented by Sue Hershkowitz-Coore through PCMA. Her presentation focused on things to consider when composing a business email – everything from grammar and spelling to the tone of your emails.

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Balancing Automation with Customer Service

Posted by Holly French on Sep 13, 2018 10:13:23 AM

I recently read an article in the Harvard Business Review titled “The Parts of Customer Service That Should Never Be Automated” by Ryan W. Buell. It offered an interesting perspective regarding the impact of automation on customer service and human interaction.  

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Topics: customer service

Is Your Welcome Email Powerful?

Posted by Holly French on Jul 11, 2018 9:13:20 AM

When was the last time you thought about the Welcome email your Association sends to new members? Do you know if the information is still relevant? Do you send a quick casual message and move on?  Or have you crafted a powerful, personal message welcoming your new members into your Association family? 

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Topics: customer service, Membership