Holly French

Recent Posts

Creating a Sticky Membership Engagement Program

Posted by Holly French on Sep 6, 2019 11:21:44 AM

I recently had the opportunity to participate in a webinar presented by Amanda Kaiser titled “The Stickiest Membership Engagement Programs." Kaiser is a membership engagement specialist who has conducted over 1500 individual membership engagement surveys, and she shares some of the conclusions drawn from these surveys.

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Are You Writing Renewal Communications for Readers or Scanners?

Posted by Holly French on Feb 28, 2019 1:51:00 PM

It’s that time of year again – preparing for our association’s annual membership renewal campaign. That makes it the ideal time to reassess the content and formatting of our renewal communications. The essential question to consider: are your renewal communications designed for scanners or readers?

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Topics: Membership, Content, Retention

Wrapping Up Email Etiquette Tips

Posted by Holly French on Dec 19, 2018 10:40:40 AM

I recently attended a webinar entitled “Positive Personal Branding: 18 Email Rules to Accelerate Results” presented by Sue Hershkowitz-Coore through PCMA. Her presentation focused on things to consider when composing a business email – everything from grammar and spelling to the tone of your emails.

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Balancing Automation with Customer Service

Posted by Holly French on Sep 13, 2018 10:13:23 AM

I recently read an article in the Harvard Business Review titled “The Parts of Customer Service That Should Never Be Automated” by Ryan W. Buell. It offered an interesting perspective regarding the impact of automation on customer service and human interaction.  

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Topics: customer service