It’s that time of year again – preparing for our association’s annual membership renewal campaign. That makes it the ideal time to reassess the content and formatting of our renewal communications. The essential question to consider: are your renewal communications designed for scanners or readers?
I recently attended a webinar entitled “Positive Personal Branding: 18 Email Rules to Accelerate Results” presented by Sue Hershkowitz-Coore through PCMA. Her presentation focused on things to consider when composing a business email – everything from grammar and spelling to the tone of your emails.
I recently read an article in the Harvard Business Review titled “The Parts of Customer Service That Should Never Be Automated” by Ryan W. Buell. It offered an interesting perspective regarding the impact of automation on customer service and human interaction.
Topics: customer service
When was the last time you thought about the Welcome email your Association sends to new members? Do you know if the information is still relevant? Do you send a quick casual message and move on? Or have you crafted a powerful, personal message welcoming your new members into your Association family?