It is becoming more common for associations to book their event venues several years in advance. While this may garner preferable event dates and locations, it can be difficult to account for growth – especially if it’s sudden or unexpected.
As a fast-talking, multi-tasking gal from NJ my mind is constantly running a mile a minute. Did I complete a requested work assignment? Am I forgetting to schedule a necessary meeting? Do I have all the ingredients I need to make dinner this evening?
A key aspect of any successful meeting or event is sponsorship. The dichotomy of the information age is that while people are readily accessible, it has gotten increasingly hard to make contact. So how can Association Management companies break the barriers that exist, in order to gain the sponsorships that make their events sustainable? This article will attempt to examine those barriers, and provide key tools for helping your association achieve their sponsorship goals.