Caitlin McWilliams

Recent Posts

Creating Immersive Learning Experiences with Virtual Reality

Posted by Caitlin McWilliams on May 15, 2019 3:19:53 PM

We all respond to content differently so something that resonates with one person may not speak to the next. There are visual learners, those who prefer hands-on interaction, and others who are able to memorize and regurgitate content after simply reading definitions, instructions, or guidelines.

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Topics: innovation, technology

Setting Goals to Meet Goals

Posted by Caitlin McWilliams on Jan 3, 2019 4:32:32 PM

We all understand the importance of having goals as an association, like growing membership, increasing event attendance and being the go-to resource for professionals in our industry, but in order to achieve those goals, it’s important to set individual, tangible rocks (what’s a rock?!)

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Preparing Your Association for Media Relations Success

Posted by Caitlin McWilliams on Dec 29, 2016 11:00:00 AM

 To launch a successful media relations campaign, the first step is to ensure that your message is clear. Think about what it is you want to share with your audience and what you want them to remember. Avoid unnecessary jargon and stick to just the facts and key points.

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Topics: red chair communications, Public Relations

Thinking Beyond the Press Release for Your Association

Posted by Caitlin McWilliams on Jun 23, 2016 3:38:02 PM

For your association’s next public relations campaign, try thinking beyond the press release and consider expanding upon the traditional media relations activities you’ve done in the past.

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Topics: red chair communications, Public Relations