We all respond to content differently so something that resonates with one person may not speak to the next. There are visual learners, those who prefer hands-on interaction, and others who are able to memorize and regurgitate content after simply reading definitions, instructions, or guidelines.
We all understand the importance of having goals as an association, like growing membership, increasing event attendance and being the go-to resource for professionals in our industry, but in order to achieve those goals, it’s important to set individual, tangible rocks (what’s a rock?!)
To launch a successful media relations campaign, the first step is to ensure that your message is clear. Think about what it is you want to share with your audience and what you want them to remember. Avoid unnecessary jargon and stick to just the facts and key points.
For your association’s next public relations campaign, try thinking beyond the press release and consider expanding upon the traditional media relations activities you’ve done in the past.