Caitlin McWilliams

Recent Posts

Creating Immersive Learning Experiences with Virtual Reality

Posted by Caitlin McWilliams on May 15, 2019 3:19:53 PM

Virtual Reality (VR) can be used to offer an immersive learning experience that provides real-life scenarios without requiring you to do anything more than put on a headset. AH’s client partner, NADCA, the HVAC Inspection, Cleaning, and Restoration Association, recently launched its own VR program during its 30th Annual Meeting & Exposition.

NADCA’s VR experience was developed to give newer technicians in the air duct cleaning industry an opportunity to experience a job site before actually going to a job site—it introduces them to a commercial mechanical room and walks them through the process of identifying components of the system all while wearing the headset and sitting in the comfort of a cushioned-swivel chair.

The VR training will be used in conjunction with the current certification training. NADCA offers two certifications, the Air Systems Cleaning Specialist (ASCS) and Certified Ventilation Inspector (CVI). The ASCS is the landmark certification (CVI is the more advanced certificate and having your ASCS is a prerequisite).

Currently, NADCA is in the process of finalizing the second VR experience and expect it to be completed by the end of the summer. Both "modules" are geared more to the newer professional in the industry and align with the ASCS training. The plan is to use the VR at their two annual events moving forward, the Annual Meeting & Exposition, and the Fall Technical Conference. The VR will be available for all attendees to try, but it is specifically developed for the ASCS training course which is included as a pre-meeting opportunity for both events.

NADCA also offers custom training events outside of the two annual conferences, and plan to incorporate the VR there as well. A NADCA-certified instructor is sent to a company who would like to hold the training and event at their location for their staff. The instructor spends a full day doing classroom training (PowerPoint presentation) and the following day, the attendees sit for the certification exam. Incorporating the VR into these events will allow the participants to step into the situation and experience aspects of what they learned in the classroom before taking the exam.

NADCA’s VR experience was developed to give newer technicians in the air duct cleaning industry an opportunity to experience a job site before actually going to a job site—it introduces them to a commercial mechanical room and walks them through the process of identifying components of the system all while wearing the headset and sitting in the comfort of a cushioned-swivel chair.

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Topics: innovation, technology

Setting Goals to Meet Goals

Posted by Caitlin McWilliams on Jan 3, 2019 4:32:32 PM

We all understand the importance of having goals as an association, like growing membership, increasing event attendance and being the go-to resource for professionals in our industry, but in order to achieve those goals, it’s important to set individual, tangible rocks (what’s a rock?!)

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Preparing Your Association for Media Relations Success

Posted by Caitlin McWilliams on Dec 29, 2016 11:00:00 AM

 To launch a successful media relations campaign, the first step is to ensure that your message is clear. Think about what it is you want to share with your audience and what you want them to remember. Avoid unnecessary jargon and stick to just the facts and key points.

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Topics: red chair communications, Public Relations

Thinking Beyond the Press Release for Your Association

Posted by Caitlin McWilliams on Jun 23, 2016 3:38:02 PM

For your association’s next public relations campaign, try thinking beyond the press release and consider expanding upon the traditional media relations activities you’ve done in the past.

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Topics: red chair communications, Public Relations