Beth Mauro

Recent Posts

Segment Meeting Messaging to Hit Your Mark

Posted by Beth Mauro on Oct 11, 2018 9:27:46 AM

When you have a content-rich conference program, slicing and dicing information under different topic themes will result in open-friendly emails. Pair that content with concise and engaging subject lines and you will significantly boost opens, clicks, and shares.

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Topics: meeting management, front row meetings & events

Who Do You Know?

Posted by Beth Mauro on Aug 14, 2018 11:57:50 AM

Creating Rolodex-inspired micro-volunteer opportunities

When it comes to volunteers, some folks shine by doing the heavy lifting of organizing and project management. Others make a similar impact just by opening up their phone directory. You likely know the players in your organization who seem to know everyone in the business. Futurist Malcolm Gladwell calls these people Connectors. When asked to do a small and specific task to support their association, Connectors will happily place a call or tap out a text to someone they know. With very little effort from the member, a valuable connection is made and you’ve onboarded another volunteer.

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Topics: meeting management, Content, strategic planning, Marketing, Growth

A Playbook for Associations, Adopted from the Villanova Championship Team

Posted by Beth Mauro on Apr 5, 2018 3:21:51 PM

Here in the greater Philadelphia area we are celebrating Villanova's Basketball Championship win. In a season of underdog triumphs, Loyola’s Sister Jean, and Nevada’s comeback kids, Villanova’s story is a lesson on creating a strategy for success. If you listen to the interviews with the team members and coaches, the foundational elements of their success become very clear. It’s a playbook frequently tapped by successful businesses.

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Topics: board management, Association Management

Meeting Planning When the Unexpected is the New Norm

Posted by Beth Mauro on Feb 6, 2018 3:13:52 PM

Tie-down. Pre-con. Button-up. It’s the final meeting conducted to ensure that BEOs are updated, security briefed, and travel details finalized. That used to be enough to ensure a safe and successful meeting. Trouble simply wasn’t anticipated or invited. Sadly, the new world order no longer allows passivity. Current headlines tell us that the unthinkable is a tweet, viral video or act of violence away.

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Topics: front row meetings & events, meeting management