AH President & CEO Bob Waller, Jr., CAE, is back with a fresh take on his original vlog series, Bob's Corner.
Associations and societies are always looking to enhance how they communicate with current and potential members. Email automation not only can improve an association’s bottom line, but can also streamline workflows and processes of the membership and marketing teams. According to Epsilon Email, automated email messages average 70.5 percent higher open rates and 152 percent higher click-through rates than “business as usual” marketing messages.
The Commission for Case Manager Certification (CCMC), an AH client partner, embraced a new initiative in 2016 and 2017 in an effort to continue to grow the organization through multiple channels. CCMC established a collaborative with the oldest and largest membership organization for case managers, The Case Management Society of America (CMSA), to promote case manager professional development.