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Recent Posts

How to Document a Brand

Posted by AH on Oct 19, 2017 2:00:45 PM

how to document a brand

An association is a busy entity with a ton of pressing matters at hand—you have to do everything from engaging on social media to planning an annual conference, and that entails creating scores of emails, exhibitor prospectuses, and more. With so many projects and activities to manage, and so many people involved in each of them, you may neglect to verify that the colors in a program guide align with the logo or to ensure that the voice of the latest membership email is on point.

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Topics: Marketing, branding, red chair communications, Design

[vlog] How a Content Strategy Generates Membership Leads

Posted by AH on Aug 22, 2017 3:26:03 PM

AH client partner the Computer Measurement Group (CMG) gave the AH MarCom team a three-pronged task:

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Topics: Marketing, red chair communications, Content, video, digital marketing

HOW TO: Create Action-Based Content

Posted by AH on Aug 22, 2017 3:19:07 PM

Download this pre-recorded webinar from Senior MarCom Manager Sarah Black to learn the key steps to creating and measuring content for social and digital channels that drives action from your association and non-profit audience and improves the SEO of your website.

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Topics: Marketing, red chair communications, Content, digital marketing

Digital Marketing: Learn the Lingo

Posted by AH on Jul 27, 2017 12:23:52 PM

If you're in the association industry, you've probably seen a lot of content pop-up that includes terms like "influencer marketing" and "email automation." Maybe even "social advertising" and "Website SEO."

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Topics: Marketing, red chair communications, digital marketing