It’s that time of year again – preparing for our association’s annual membership renewal campaign. That makes it the ideal time to reassess the content and formatting of our renewal communications. The essential question to consider: are your renewal communications designed for scanners or readers?
Have you ever been in a meeting where there has been a motion on the floor and a Board Member chimes in with a few reasons why the Board might want to exercise some caution, prior to the deciding vote? Perhaps you or others sitting at the table may have viewed the person or comment as negative and not someone who wanted to move the organization forward.
The theme for the Mid-Atlantic Society of Association Executive’s Annual Meeting was diversity. I was fortunate to be able to attend a session titled “Ignite Creativity with Cognitive Diversity: Critical for Survival Growth in Today's Complex World.”
During a past Greater Philadelphia PCMA (GPPCMA) Chapter Meeting, an unlikely topic was given to meeting professionals. An even more unlikely speaker presented the topic.