I was fortunate to have been able to join 6,000+ association colleagues and professionals in Chicago for the ASAE 2018 Annual Meeting this past summer.
The Wound, Ostomy and Continence Nurses Society™ (WOCN®) worked collaboratively with key leaders in the field of ostomy care, including Society volunteers and industry staff, to create the Peristomal Skin Assessment Guide for Clinicians and Consumers (PSAG). These are innovative web-based educational resources for clinicians who treat adult patients with ostomies and consumers (patients) with ostomies looking to improve their day-to-day comfort and stoma/skincare management.
We can all likely relate to that feeling of being overwhelmed and out of control when it comes to dealing with the many issues that come our way each day in the association world. Our email inboxes are perpetually being bombarded with items that require action, issues that require decision making and requests that require consideration. This is particularly true for our board presidents and executive directors.
When you have a content-rich conference program, slicing and dicing information under different topic themes will result in open-friendly emails. Pair that content with concise and engaging subject lines and you will significantly boost opens, clicks, and shares.