Add a Little Sparkle to Your Service

Posted by Deb Dupnik on Mar 28, 2017 4:11:18 PM

Chip R. Bell delivered a webinar that focused on the importance of delivering the ”core” of a service experience in a fashion that is value-unique, not just value-added. He explained how innovation comes from your core; "it evokes an experience of genuineness, a sense that its source is deep, not superficial.”

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Topics: customer service

Membership Renewal Communication

Posted by Holly French on Mar 23, 2017 4:31:28 PM

I recently found myself searching the Internet for inspiration to refresh our Membership Renewal Communication. I found a website called Wild Apricot ( with an article titled “8 Tips for Improving Membership Renewal Letters and Emails”. Renewal communications provide the opportunity to speak directly to our member, and since retaining members and keeping them active and engaged is critical - it might just be the most important communications piece you’ll send this year.

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Topics: Membership, membership renewal

Might Your Association Benefit By Adding Micro-Credentialing Opportunities?

Posted by Sue Pine on Mar 2, 2017 10:39:35 AM

I recently had an opportunity to participate in a training webinar facilitated by Mickie Rops, MAEd, CAE. The session was titled “What About Micro-Credentialing?” and was hosted within the Association Trends educational series.

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Topics: Trends, certification, association trends, ASAE, microcredentialing

Using Data to Improve Marketing and Membership Promotion

Posted by Holly French on Mar 1, 2017 2:28:49 PM

I recently had the opportunity to participate in an ASAE webinar: Using Data to Improve Marketing and Membership Promotion presented by Wes Trochlil, President of Effective Database Management and Steve Doran, Vice President of Membership and Marketing with NBOA.

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