How do you feel about answering a ringing phone or opening an email, having no idea what is waiting for you? That phone call could be from a prospective member looking for information, an existing member in need of tech support to access information, an irate consumer looking to vent, or any number of other scenarios. An email could be from an industry professional looking for technical information, a consumer trying to find one of your association members, or even a message from someone seeking another association with a similar acronym.
It is becoming more common for associations to book their event venues several years in advance. While this may garner preferable event dates and locations, it can be difficult to account for growth – especially if it’s sudden or unexpected.
This is a book report on No Hard Feelings by Liz Fosslien & Mollie West Duffy
The 2019 mid-year meeting of the Mid-Atlantic Society of Association Executives (MASAE) featured a multifaceted look at the ASAE ForesightWorks, the evidence-based research initiative designed to help associations with environmental scanning and planning for change.