Leveraging Data and Making Technology Work to Adapt to the Changing Learner

Posted by Emily O'Connor on Dec 11, 2018 3:46:38 PM

“The mind is not a vessel that needs filling, but wood that needs igniting.” - Plutarch

The Learnapalooza conference, hosted by AssociationTRENDS, set out to deliver content that explored trends and best practices in the field of member-focused education programs. Over the course of the two and a half days of training, several themes united the content:

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Using Content to Increase Website Traffic and Keyword Rankings

Posted by AH on Dec 4, 2018 4:31:13 PM

Situation Analysis

Search engine optimization (SEO) has seen a lot of changes in recent years. A few years ago, many people entered fragmented terms into search engines. Now, it’s more common for people to ask complex questions using full sentences. Search engine algorithm updates over the past few years have focused on understanding these types of queries better through natural language processing, marking a major switch from keyword to topic-focused SEO. Based on these new developments, the increasing importance of search topics shows no signs of slowing down.

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Powering the New World of Digital Learning

Posted by Sue Pine, CAE on Nov 27, 2018 2:39:53 PM

When the title of the meeting is Learnapalooza, you attend the program with anticipation of gaining insight to changes in expectations of how association members want to gather information and learn new material. The two-day program didn’t disappoint. Topics ranged from understanding the changing landscape of today’s learners to dynamic evolution of digitally marketing your educational programs.

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Topics: Foresight

The 2018 Red Chair Award Winners

Posted by AH on Nov 26, 2018 1:35:18 PM

On November 14-15, 2018, AH held its annual Leadership Forum event. This educational event is designed specifically for volunteer leaders of AH’s client partners to provide timely information on issues affecting their association, non-profit or certification body.

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